The assistant profession is dividing into two camps. One is evolving, upskilling, and leaning into the future. The other is resisting change — and heading toward obsolescence. If you’re not moving forward, you’re falling behind.
Category: AI & Automation
The Title Doesn’t Matter — The Impact Does
It’s not about whether you’re called an Executive Assistant, Admin Business Partner, or something else entirely. What matters is that you’re empowered, equipped, and respected. The administrative profession is evolving — and you deserve a seat at the centre of that transformation.
10 Essential Books for Executive Assistants Preparing for the Future
From deep focus and habit-building to leadership, influence, and AI readiness, these 10 books are must-reads for Executive Assistants looking to elevate their skills, expand their influence, and position themselves as strategic business partners.
Top 10 Trends Shaping the Administrative Profession in 2025
From AI-driven automation to evolving job titles and flexible work models, 2025 is set to be a transformative year for administrative professionals. Discover the key trends that will redefine the role, expand skillsets, and create new opportunities for career growth and strategic impact.
How HR Can Unlock the Full Potential of Administrative Professionals
Managing the administrative function isn’t just about filling roles—it’s about empowering a strategic workforce. From better role clarity to growth opportunities, here’s what HR needs to know to elevate and optimise the value of administrative professionals.
Want to Reach 150,000 Executive Assistants Worldwide?
If your product or service is a perfect fit for the global administrative profession, we offer a rare opportunity to connect with 150,000 engaged assistants through exclusive marketing and sponsorship options—carefully curated for impact and reach.
How Automation Is Empowering Assistants to Become Strategic Partners
Automation isn’t about replacing assistants—it’s about freeing them from repetitive tasks to focus on strategic work that delivers real business value. Assistants who embrace automation tools are elevating their roles and becoming indispensable partners to their executives.
The Evolving Role of Executive Assistants: From Admin Support to Strategic Project Partners
As the workplace continues to transform, executive assistants are stepping into dynamic new roles beyond traditional administrative support. From managing projects to analyzing data, EAs are becoming strategic partners in business success—leveraging technology, streamlining processes, and driving informed decision-making.
AI Is Powerful—But Have You Fully Tapped Into Your Assistant’s Potential?
An executive proudly told me they’d invested thousands in Microsoft Copilot to reclaim an hour a week.
Great—except, doesn’t a well-utilised assistant already give you that every day?
AI is a phenomenal tool, and I’m a big advocate, but let’s not forget the human element. Assistants bring critical thinking, discretion, emotional intelligence, and adaptability to the table—skills AI can’t replicate.
It’s not an either/or. Before throwing money at new tech, ask: are we fully leveraging the talent we already have? Use AI to enhance the assistant partnership—not replace it.