If your product or service is a perfect fit for the global administrative profession, we offer a rare opportunity to connect with 150,000 engaged assistants through exclusive marketing and sponsorship options—carefully curated for impact and reach.
Category: Culture & Events
Partner with the World’s Leading Network for Administrative Professionals
With a global database of 150,000 highly engaged administrative professionals, we offer a unique opportunity to connect with the world’s top assistants through trusted, targeted marketing. From live events in five countries to high-impact newsletters and standalone campaigns, our carefully curated audience is ready to hear from brands they can trust.
Mean Girl Behaviour Has No Place in the Office: Stand Up to Workplace Bullying
If you dread Monday mornings because of toxic workplace dynamics, you’re not alone—and you’re not overreacting. Bullying, exclusion, and cliques aren’t just schoolyard issues; they cause real harm in professional environments. It’s time to speak up, stand together, and make it stop.
Hollywood’s Harmful Stereotypes: How Film and TV Misrepresent the Modern Assistant
The portrayal of assistants in film and television has long relied on outdated tropes and exaggerated caricatures, undermining the reality of this highly skilled, strategic profession. It’s time to challenge these portrayals and recognize the true value administrative professionals bring to the modern workplace.
How Assistants Can Be the Culture Carriers Your Company Needs
Administrative professionals aren’t just behind-the-scenes organizers—they’re central to shaping and sustaining company culture. With their wide-reaching influence and deep involvement in communication and coordination, assistants can drive cultural consistency, employee engagement, and workplace harmony.
From Assistant to Administrative Business Partner: Why the Words We Use Matter
As the role of administrative professionals continues to evolve, so must the language we use to describe them. The shift from “assistant” to “administrative business partner” reflects a growing recognition of their strategic value, collaboration, and leadership within modern organizations.
Funny or Flawed? Why ‘Lighthearted’ Job Ads for Assistants May Be Doing More Harm Than Good
From “read minds” to “make coffee with a PhD,” job ads for administrative professionals often try to be witty—but these seemingly humorous phrases can trivialize the role, reinforce outdated stereotypes, and undermine the value assistants bring to the workplace.
Breaking the Silence: How Administrative Professionals Can Lead the Way on Menopause Awareness
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With a workforce that’s 98% female, it’s crucial for administrative professionals to champion menopause awareness in the workplace. From education and advocacy to shaping supportive policies, they can create a more inclusive and understanding environment for everyone.