An article I read this weekend argued that scaling from £10M to £100M requires discipline — clarity, speed, standards, and simplicity. But here’s the truth: assistants are already doing this work. They filter noise into clarity, create organisational rhythm, uphold cultural standards, and intercept complexity before it stalls growth. Discipline only scales when leaders have an assistant reinforcing it, every single day.
Category: Goal Setting
Why the EA Role Is Built for the Future of Work
In today’s fast-moving, complex organisations, executive assistants already possess the skills that matter most—agility, systems thinking, influence without authority, and strategic insight. From connecting people to bridging technology and human judgement, assistants are uniquely positioned to lead the future of work.
Stop Drifting: Build a Career Plan That Works for You
Many administrative professionals want more—more recognition, challenge, and pay—but lack a clear plan to get there. Without a defined roadmap, your career can be shaped by chance rather than intention. A written plan, aligned with skills, milestones, and support, is the key to turning ambition into measurable progress.
Assistant Succession: Planning for the Invisible Leadership Role
Executives often have succession plans—but what about their assistants? Senior assistants carry the executive’s operating system, institutional knowledge, and critical relationships. When they leave, the disruption can be massive, taking months for a replacement to reach full effectiveness. Intentional succession planning for assistants isn’t optional—it’s business continuity.
A Season of Gratitude and Opportunity
After time to reset, recharge, and reflect, the months ahead feel like a fresh start — a chance to finish the year with intention. For assistants, this “back-to-school” energy is a reminder of both the busyness and the possibility that lie between now and December. Gratitude for the profession, the progress, and the community sets the tone for the work ahead.
Fear Isn’t a Limitation — It’s a Compass for Growth
In the administrative profession, fear often hides not in our weaknesses, but in our potential. Too many assistants hold back — staying silent in meetings, waiting for permission, shrinking into the background — not because they lack skill, but because they fear their own power. The truth? Fear isn’t the enemy. It’s the signal pointing to exactly where your influence and leadership are waiting to emerge.
When Passion Meets a Pay Ceiling: Why High-Performing Assistants Are Being Held Back
Top-performing assistants often hit a salary ceiling with no clear path for progression — forced to choose between staying in the role they love or seeking raises elsewhere. This isn’t a failure of talent, but a failure of outdated career models that don’t recognize the evolving impact of the assistant role.
Done is Better Than Perfect: Why Sharing Your Work Matters More Than Flawlessness
After spending hours perfecting a checklist for managing executive energy, I faced a formatting disaster on LinkedIn. But I learned a vital lesson: value and progress matter more than perfection. If you’re hesitating to share because it’s not perfect, maybe it’s time to hit send anyway.
Rest is Resistance: Why Taking Time Off Isn’t a Luxury, It’s a Necessity
In a culture that glorifies overwork, especially for assistants, choosing to rest can feel rebellious — but it’s essential for long-term success. Backed by research on burnout and productivity, this is your permission to prioritize real downtime. Your future self, refreshed and focused, will thank you.
Knowing When to Get Off the Wrong Train: The Courage to Pivot in Your Career
Sometimes the bravest act isn’t pushing through — it’s recognizing when a role, relationship, or routine no longer serves you and having the courage to change direction. Holding on because of time invested or fear of disappointing others only makes the journey harder. Your value lies in choosing better for yourself and your future.