Top 10 Trends Shaping the Administrative Profession in 2025

Administrative Profession AI & Automation Goal Setting Hybrid Working Strategic Business Partner June 9, 2025


1. AI is here and it’s going to transform your role. Routine tasks like email, travel, data entry, appointment scheduling, and document management are increasingly being automated. This shift enables administrative professionals to focus on more strategic activities, enhancing their value within organisations. The latest research from LinkedIn and Microsoft shows APs are the fastest adopters of AI. And that they have taken on an average of 30% more strategic work in the last three years.
2. With the rise of AI and digital tools, there is a growing demand for administrative professionals skilled in leveraging technology and data management. Employers are seeking candidates who can effectively utilise these tools to improve efficiency and productivity.
3. The preference for remote and hybrid work models continues to influence the administrative profession. Surveys indicate that 75% of job seekers are not interested in fully in-office positions, prompting organisations to offer flexible work options to attract and retain talent.
4. Organisations are increasingly prioritising workplace culture and employee well-being. This trend reflects a broader shift towards creating supportive environments that foster employee engagement and satisfaction.
5. The traditional roles of APs are expanding to encompass responsibilities such as project management, data analysis, customer experience and research. This evolution necessitates a diverse set of hard and soft skills, including digital savvy and strong communication abilities.
6. Titles are moving away from the traditional ‘assistant’ label to reflect more strategic contributions. Titles like Administrative Business Partner are emerging.
7. To address skills gaps and manage workloads, organisations are increasingly turning to contract talent. Data shows that 63% of managers anticipate using more contract talent in 2025, indicating a shift towards more flexible staffing models.
8. Organisations are starting to recognise the importance of creating structured career pathways for their APs. These pathways also include tailored training programs, and competency frameworks to equip assistants with the skills needed. According to a 2024 survey by LinkedIn, companies offering defined career development plans reported a 34% increase in employee retention.
9. Advancements in AI and automation are prompting organisations to focus on skills-based hiring rather than traditional job roles. This trend highlights the importance of continuous learning and adaptability for administrative professionals.
10. Organisations are incorporating AI into their hiring processes, with 97% of businesses using AI for tasks such as resume screening and background checks.

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