From AI-driven automation to evolving job titles and flexible work models, 2025 is set to be a transformative year for administrative professionals. Discover the key trends that will redefine the role, expand skillsets, and create new opportunities for career growth and strategic impact.
Tag: administrative business partner
Strategic Business Partner: More Than Just a Title for Assistants
There’s been plenty of debate around whether the term “strategic business partner” is just a shiny new label for assistants. But when fully embraced, this role becomes transformational. From aligning goals and managing execution to protecting leaders’ time and driving measurable ROI, assistants operating at this level aren’t just supporting the business—they’re powering it.
From Assistant to Administrative Business Partner: Why the Words We Use Matter
As the role of administrative professionals continues to evolve, so must the language we use to describe them. The shift from “assistant” to “administrative business partner” reflects a growing recognition of their strategic value, collaboration, and leadership within modern organizations.
The Evolution of the Assistant Role: From Secretary to Administrative Business Partner
The late 20th century saw a transformation in office roles with the rise of personal computers and technology, leading to the shift from “secretary” to “assistant.” Today, the term “executive assistant” is widely used for senior roles, while “administrative assistant” covers a broad range of office tasks. With AI reshaping the workplace, another shift is underway—toward “administrative business partner,” reflecting a more strategic role. However, in many parts of the world, “secretary” remains the standard term.
Leading Up: Why EAs Are More Than Just Support
Many assistants don’t see themselves as leaders, but to become an administrative business partner, you must embrace influence and proactivity. Leading up is not about overstepping—it’s about enabling your manager to focus on what they do best. By shifting your mindset and taking initiative, you don’t just support—you lead, drive efficiency, and contribute to the success of the entire organisation.
