A C-suite Executive recently looked me straight in the eye and told me:
“I just don’t know what an assistant could do for me.”
Honestly? I didn’t know whether to laugh or cry.
Because if you’re in a senior role, and you understand how business works, how can you not understand that a world-class assistant is a critical asset.
Here are 20 game-changing things a high-level EA will do for you:
(And this is just the warm-up)
1. Protect your time like a bodyguard with a calendar,
2. Filter the noise so you only deal with what matters.
3. Track your priorities better than you track them yourself.
4. Spot gaps in your schedule, team, or planning, and close them before they widen.
5. Prep you for every meeting so you walk in knowing what you need and what you want.
6. Follow up on what you forget. (You do. Often.)
7. Build bridges between departments that don’t talk to each other.
8. Interpret tone in meetings and read the unspoken room.
9. Manage relationships with stakeholders, clients, and team members like a pro.
10. Gatekeep without drama. Because not everyone needs access to you. And conversely, make room for those that do need access to you.
11. Flag risks early. Yes, assistants see the red flags too.
12. Spot opportunities that others miss – because they’re across everything.
13. Run logistics for key events and projects so you don’t have to.
14. Create systems that make your working life run smoother.
15. Handle sensitive info with absolute discretion.
16. Be a proxy for your leadership when you’re not in the room.
17. Provide continuity when the business moves faster than your inbox.
18. Anticipate your needs before you articulate them.
19. Keep you human when the pressure makes you forget.
20. Save you at least 25% of your time. Yes, that’s measured.
Still not sure what an assistant can do for you?
Here’s the thing.
If you don’t have an assistant,
you are the assistant.
And your organisation is paying you far too much to be chasing your own calendar.
